Published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s, changing from newsprint in 1998.
Circulation: Sales of IPC Media’s music title NME fell 14.3 per cent to 27,650 in the first half of 2011
http://www.google.co.uk/search?q=nme+circulation&hl=en&source=hp&gbv=2&gs_sm=e&gs_upl=1047l6250l0l7125l17l17l2l4l4l0l219l1454l3.6.2l11l0&safe=active&oq=nme+circulation&aq=f&aqi=g4&aql= (information about the dropping circulation of NME)
For the first half of 2011 the figures for NME and its competitors were:
For nme: 27,650, it was doing a lot worse than its competitors which were:
The Fly free ( Channelfly Enterprises Ltd ) : 100,574
Mojo ( Bauer Consumer Media ) : 87,555
To advertise in NME magazine it costs £6,920, below is the rate card for NME magazine.
IPC media publishes the magazine they also publish well known magazines like, Marie Claire, nuts and LOOK.
IPC media only works sells magazines in the UK but have magazines that are the same name but published in other countries for example, Marie Claire is published by IPC in the UK but published by Hearst in the US.
IPC media only publishes magazines but the magazines do a number of different media types, including NME radio and each year NME have an awards show which honour the best bands and artists around, it has been around since the 50’s even though it was named differently it is still the same award show today, it is such a big event, giving awards to such acts as Elvis, Cliff Richard, David bowie, Diana Ross, Blur and Foo fighters. They also do a tour around the country with about 10 dates and venues they sell tickets for about £77 , this year the headline acts were two door cinema club, with supporting acts such as Metronomy, Tribes and Azealia Banks. These events give a stronger image of NME as the place to be for all the latest acts, the concerts they put on are critically acclaimed so people are always keen to go , with all these concerts it could put the people who go to buy NME magazine as the concerts so good.
An example of media Synergy in the magazine is the NME shockwave awards, they can use this to make sure they have the latest bands/singers in there magazine and get looks behind the stage at the awards and also promote the award show so people buy tickets it.
An example of media convergence in the magazine is the fact that you can get articles from the magazine on the internet, this could be a bad thing for the company as they can get the magazine for free and not buy it, but they only give a certain number of articles away so they are tempting you to buy the whole magazine
The magazine has a dedicated website and it also has an app on the ipad to read the magazine, also on ipods. The website has an extensive set of articles and music ect , It has exclusive videos with artists and articles as well , they also try to get into more markets on there website with movie reviews as well , the online experience of there magazine is good , as I feel it has a lot of information with more links everywhere I go , a good feature which is the week in pictures , it also has a clear layout which can be enjoyed by anyone.
As well as having the magazine on such formats as the ipod and ipad , which is basically the magazine in how you would buy it on paper on a digital vrsion , it also has NME apps , like the free NME radio app or you can also download the NME app for 69p, it has all the music and news which you can get on the website but some people might like this more as it alerts you about news of your faveourite acts , it also has the same features as the website.
The magazine has an online website with radio, the part below is the sites information on their radio audience and there advertising:
NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -
- 65% Male
- 50% 16-24
- 23% 25-34
- 79% ABC1
Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site.
Benefits of online magazines
· Do not have to charge money for the paper
· Available to a wider audience
· Can advertise to more people
Disadvantages of online magazines:
· People have access to free content so might not buy the magazine
· Circulation can go down
The relationship between the encoder and decoder is that the decoder has no way of their opinion being heard online , you can write into the magazine where they can post your views on things if they think it’s good but there are no comment boxes on the website which is what most websites have nowadays top get peoples reactions.
.
(A breakdown of their website)
